Thursday, March 29, 2012

FRANCIS FOX - 10 MINUTE PRESENTATION


For all Storyfox Salespeople:

Stage 1 – Never mind Storyfox, why use a copywriter at all?

3 reasons:

1.A thoughtful, well-crafted message will do more to connect with your customers than any other element - (This is especially true for Web sites)

2. Why spend one or two or ten thousand on an advertising campaign or a website and then write the copy yourself? In other words, why buy a car that is spotless and stunning to look at, but the engine’s busted? Why? Are you going to park it in the living room for your friends to admire?

3. A man’s word is his reputation. Are your words crap?


Stage 2 – Among copywriters, why choose Storyfox?

People read text because they have to, and story because they want to.

Plenty of copywriters will give you a voice so that your message is heard, but the Storyfox will ensure you’re message is listened to. I write copy that people can’t help wanting to read. In the text saturated world we inhabit, do you realise how much of an advantage that is?

3 Reasons someone would choose Storyfox
  • you want your message crafted by a communication expert.
  • you want someone whose grammar and punctuation are flawless, having taught these skills to a university level.
  • you simply don’t have the time to do those text jobs you’ve been putting off forever.


  • captivating web copy
  • potentially viral blog
  • appetising advertising
  • custom-building business letters and DM
  • any text intended to brand your enterprise
  • editing and proofreading services
  • ghostwriting